LinkedIn is more than a social media platform. It’s a business arena with 67 million company profiles, where every interaction can lead to a deal. Imagine: 1 billion decision-makers, including 10 million C-level executives, and many of them spend their time here.
But using LinkedIn solely for posting content means missing out. Outreach lets you not only grab attention but also identify real interest in your services and turn that interest into action. When you understand how LinkedIn works, your strategy can evolve to a whole new level.
Why do many companies fail on LinkedIn?
The reasons are simple and fixable:
- Unclear target audience
- Generic and non-personalised messages
- Risk of account bans
These mistakes kill performance. But when your profile and strategy are aligned, LinkedIn can become your main B2B lead generation engine.
How to turn your profile into a client magnet
- Optimise your company page
- Build your personal brand
- Use the right tools
Want higher conversions? Use a two-part strategy:
- Direct outreach
- Engagement
Combine both and you’ll see better results. For example, respond to a lead’s question in a comment, offer a solution and become a trusted expert. That boosts your chances of a successful follow-up.
You can also split the work:
Let a content marketer handle post-level interactions, while your BDM manages direct communication.
Want more meetings with potential clients? Start here:
- Define your target audience
- Prepare your profile
- Finalise your strategy
Keep in mind: out of 100 connection requests, only around 5 will respond positively. The better your strategy, the higher your conversion.
Try it today:
Optimise your profile, define your strategy, and launch your outreach campaign.
LinkedIn isn’t just a professional network — it’s a growth engine that can position your company as a B2B market leader.