Outbound outreach is the process of reaching out to potential B2B customers who are not yet aware of your product/service. The goal is to generate interest in your product/service, set up a meeting, and continue communication down the sales funnel.

ICP stands for Ideal Customer Profile or Ideal Client Portrait. This is a set of criteria for companies with which you want to cooperate: verticals / industries, sizes, geography, annual income, etc. As well as positions with which you want to communicate directly in these organizations.

A lead is a necessary employee in a company that matches your ideal client portrait. Those. this is already a qualified lead by marketing criteria. It is important not to confuse this definition of a lead with a person already interested in your services (SQL).

A trigger is a sales signal or digital footprint that a company has left. Triggers can show, for example, a company/employee's pain in your services or products, or they can signal that now is the time to "knock" them with your offer. Triggers can be an open position that you could replace, or a recent change in the employee we need in the company, or a recent investment raised from a startup.

It depends on your current processes:

1) If you have a strong in-house team, then we can simply provide you with the necessary information and sales data for outreach campaigns.

2) If you do not yet have experience in building outbound processes, then we can organize them so that your campaigns run continuously. Thus, you receive only responses from interested leads.

3) We can share expertise, develop a strategy, train you and level up current processes.

We do. From preparing your mailbox to establishing contacts with your potential customers and scheduling meetings with them. Your task is to take the sales process seriously and discover the opportunities we will provide.

There must be a person responsible for communication with our team, holding meetings and selling to potential customers after an appointment. However, based on our experience, a collaborative approach significantly increases the chances of success.

On average, our clients' campaigns have an open rate of around 50%. To ensure delivery, we do the following:
1. Warm-up email so that emails do not end up in spam.

2. Check that all DNS records are set.

3. Conduct two-step verification of leads to minimize the bounce rate.

4. Use the subject and content of emails competently and creatively. .

Our secret of success is a unique experience of more than 5 years in B2B lead generation. We have developed our own formula for achieving results: the right strategy + correct settings + trigger events + A/B testing = ending up with cool results and a large number of meetings. Additionally, we use AI technologies that help automate and optimize processes, reducing project costs and increasing its efficiency.

It all depends on the structure of our project. If we simply provide you with leads that you will work on independently, then the first delivery will be in 7 days. However, if we take care of the entire outreach process, the initial results may take at least 2-3 weeks because we need to prepare all the processes and perform technical configurations first. Then we launch campaigns that might immediately demonstrate their effectiveness, and we can scale them right away. However, a quality A/B test often takes up to three months. You should be prepared for that. If we are simply consulting you, the results will be seen after the first meeting since you will immediately start implementing our valuable hints :)